Shower your friends with only the best for their upcoming bundle of joy.
We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.
1. A cactus bottle brush set that is sure to get the "aww, that's so cute" comments at the shower. It comes equipped with four different brush sizes so they can clean anything from pumps, to bottles, and even sippy cups. 🌵
Target
Promising review: "I love this brush set! Admittedly I did originally just want it because of how cute it was, but the brushes are great, there’s a brush for every bottle or pump piece you can think of. The bristles aren’t hard so they are easy to get in and out if bottles, and won’t leave scratches. The stand is great too, I love finally having a place for brushes so they don’t end up all over the place or contaminated with gross food in the sink." —Rachel
Price: $16.99
2. A Fisher-Price calming hedgehog perfect for when their baby gets fussy. They can hand their baby the vibrating *and* musical hedgehog to help soothe their cries. The electronics can be removed so the little hedgehog can take a bath in the washing machine.

Target
Promising review: "My 5-month-old son loves this so much! I have it in his crib and the vibrate/sound combo soothes him instantly. He turns his head to look at it and it helps to calm him and regulate him as he stares at it. I love that it’s mobile and I can take it in the car. It works like a charm on the go! The music is very sweet and soft. It has a high and low volume control and options for vibrate mode as well. One of the best purchases that I’ve made, hands-down!" —ashadele
Price: $17.99
3. A baby carrier to give new parents' arms some free time so laundry, cooking, and cleaning can become a breeze. They can carry baby newborn mode, baby facing in mode, and baby facing out mode.

Target
Promising review: "Baby is now 6-weeks-old and I use this every day. Was hesitant to buy since I thought baby might outgrow it quickly but you can twist the bottom to adjust for size and we’re still twisting the bottom twice so there’s plenty of room for it to expand. I will probably be able to use it for a few more months I would guess! Love this carrier because it’s just as comfortable as the Solly baby (really soft stretchy fabric) and it’s also way faster to get on and easier to adjust. Husband loves it too and also uses it daily. Great for doing chores, cooking, walking the dog so we don’t have to take the stroller etc." —SD
Price: $99.99 (available in six colors)
4. A floor blanket and play mat that can double as decor in the baby's nursery. This quilted play mat has interactive elements to encourage baby to play. Plus, it's machine washable which the new parents will be sure to thank you for.
Target
5. A letter board so they can take all the milestone photos with their growing babe. From the birth date in the hospital to monthly photos, and even each school grade. Your gift will be there every step of the way.
6. Or two muslin blankets with one that includes 0–12 month numbers to document baby's growth. Great for photo ops because if there is one thing we know about new parents it's how much they LOVE sharing photos of their baby.
Target
Promising review: "I wish someone gave me this when I had my son. Super cute AND functional." —Tunafishie
Price: $21.99
7. A memory book that can capture all the precious highlights of their child's life. The reviewer below received this as a baby shower gift and got teary-eyed when reading the prompts so you know it's gonna be a winner!!
Target
Promising review: "Received as a baby shower gift and it’s the cutest book ever!! I actually cried while reading the prompts. So sweet and will def get for my friends and family!" —Target Reviewer
Price: $15.99
8. The Very Hungry Caterpillar book for a nostalgic gift the parents will be elated to share with their child because they loved reading it themselves when they were young. 🐛🦋
9. An Eddie Bauer diaper backpack boasting 12 organizational pockets — 12!! BUT, that's not all — there's a removable changing pad, stroller loops, insulated bottle pocket, side pocket to hold wipes, and padded shoulder straps.
10. A set of Fisher-Price gym-themed infant toys perfect for your fitness enthusiast friends *or* fam. They will love that their little one will have weight🏋🏽toys and even a tiny little protein shaker toy of their own.
Target
Promising review: "Perfect baby gift with a little outfit! The parents loved it!" —Gift Giver
Price: $12.59
11. A baby elephant hooded towel to wrap their little one in after a bath. The towel is 100% cotton and 100% adorable.
12. Pampers Swaddlers because no parent ever has enough diapers and the less they have to buy the better. Help the new parents save money on their new household necessity!
13. A woven diaper caddy that is functional and easy on the eyes. You can use the diaper caddy alone *or* with its three divided interior compartments.
14. A FridaBaby pacifier medicine dispenser for a practical gift parents need. They can make sure their baby is getting their medicine while ensuring they are giving them the correct dosage.
Target
Promising review: "This actually worked! My now 10-month-old would immediately throw up every dose of medicine I gave him before I bought this pacifier. The first time I used this paci, he didn't even flinch! He sucked on the paci and swallowed his medicine like it was nothing. I'm so glad I bought this!" –Kris10
Price: $12.99
15. A monitor so they can have some peace of mind when their child is sleeping *and* get some sleep for themselves. The monitor can pan, tilt, or zoom as well as they speak through it. Giving the gift of better sleep to a new parent is one they will NEVER forget.
Target
Promising review: "I personally love it! does the job when I can't stay in the room with my son! very easy to mount as well. it can also cancel out other noises which is PERFECT! it was very hard to find a monitor that I would like, they all had bad reviews but this one is fantastic. I've had it for almost 3 months and it's doing the job. the only thing is the camera will shut off after a certain amount of time and you have to press a button to get it back on. but the noise still works with it off." —dev
Price: $199.99
16. A wooden rattle for parents wanting more sustainable materials for their little one. Baby-safe materials, sustainably sourced wood, with water-based and nontoxic finishes.
Target
Promising review: "The colors are so beautiful and it’s made very well. The wood is soft and easy to wipe off. I also love the play guide they give you to give you ideas on how to play with it at different stages of baby’s development. I love this brand and I’m so glad they partnered with Target so you can get individual toys to try now." —MC
Price: $14.99
17. Baby dino slippers because they are soooo darnnnn cuuuuuute!! Mom-to-be will be dying to put these little slippers on her little baby's feet.
18. A baby print keepsake so the new parents can remember how tiny their baby's hands and feet were. They can display it in the nursery or make it into an ornament to hang every holiday season.
19. An Aquaphor gift set with all the baby essentials so you have a easy all-in-one gift. The set includes healing ointment, diaper rash cream, shampoo, wipes, and reusable canvas basket.
20. A set of two silicone bibs with pockets for meal time because it can often look like there was a food fight in the kitchen after little ones finish eating – but these bibs will help catch all the crumbs.
Some reviews have been edited for length and/or clarity.