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When bidding fans a final goodbye, the McRib appears to be taking cues from rock bands like The Who and KISS. The bands are known for farewell tours that didn't stick. The iconic McDonald's sandwich is also pulling a fast one with fans.
In 2022, McDonald's said the barbecue-slathered boneless pork hoagie would say goodbye to fans in an event billed as the McRib's farewell tour. But the McRib returned to select McDonald's locations in November 2023, and has made similar returns every year since. In fact, the chain announced it will release the McRib again in October in select cities.
For 45 years, the McRib sandwich has been popping up randomly on the McDonald's menu.
Here's a look at the history of the sandwich.
Mary Meisenzahl and Nancy Luna contributed to an earlier version of this story.
Arend was inspired to create the McRib after a trip to South Carolina, where he ate local barbecue.
The design for the McRib used new technology to create a "restructured meat product" developed by Richard Mandigo at the University of Nebraska, NPR reported.
Arend designed the McRib's shape to "look like a slab of ribs," and while the product is made with pork, it doesn't include any actual rib bones.
The McRib officially debuted in test markets in 1981.
Made with boneless pork, barbecue sauce, onions, and pickles, the menu item sparked early interest from customers nationwide.
However, while customers showed up to try the McRib for the first time, not many returned for repeat visits, and it disappeared from menus in 1985.
"The Simpsons" gave the McRib a permanent place in pop culture with a 2003 episode parodying the sandwich, titled "Ribwich."
That same year, McDonald's introduced a mini version of the sandwich, the McRib Jr.
McDonald's took the McRib on three farewell tours in 2005, 2006, and 2007.
The McRib found success as a limited-time offer. In 2007, McDonald's sold 30 million sandwiches, Maxim reported.
In 2008, devoted McRib fan Aaron Klein started the McRib Location website that used crowdsourced tips to help people find the sandwich at select locations nationwide.
We tried the McRib for ourselves and didn't quite get the hype.
During the pandemic, chains including Burger King and KFC turned to nostalgia, offering customers familiar comforts during an uncertain time.
However, despite the hype, we were a bit underwhelmed.
The rectangular pork patty reminded us of the sausage McDonald's uses on its breakfast sandwiches, while the pickles and onions tasted crisp and fresh.
We enjoyed the toppings, but the sandwich was missing the barbecue flavor we expected — likely because it arrived with barely any sauce, unlike the much saucier McRibs seen online. This could've been a restaurant-specific error at the time, but we haven't been back to reorder it since.
In 2022, McDonald's announced that the McRib was heading out on yet another "Farewell Tour," suggesting the cult-favorite sandwich might be gone for good.
But yet again, the sendoff didn't stick.
The McRib returned to menus in 2023, 2024, and 2025, continuing the long-running cycle of limited-time disappearances and comebacks.
However, unlike previous years, the McRib was only available in select cities in 2025.
Despite its many supposed farewell tours, McDonald's is relaunching the McRib once more in 2026.
After years of dramatic goodbyes and limited-time returns, McDonald's brought the polarizing pork sandwich back once again in 2026.
Starting on October 27 at select locations in cities including Los Angeles, Chicago, Miami, Atlanta, Philadelphia, and Dallas, fans can purchase a McRib for a limited time, the company told USA Today. Customers in other cities are encouraged to check their McDonald's app for availability.
Its latest comeback proves the McRib's strange staying power.
Every time it disappears, fans wonder whether this will finally be the last time — and head to their nearest location to try it for (possibly) the final time.
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Erin McDowell is a senior reporter on Business Insider's editorial partnerships team. She covers food, lifestyle, and entertainment for Business Insider and its partner sites, including MSN, Apple News, and Yahoo.She graduated from Elon University in January 2019, where she studied strategic communications and digital art. She has written for V Magazine, Milk.XYZ, OUT.com, Brides Magazine, and more. She lives in Brooklyn, New York.
