Bethenny Frankel is serving in more ways than one.

When the serial entrepreneur’s not going viral for her beauty and fashion content, she’s influencing food trends with her “supermodel snack” videos. And now, with the launch of her Supermodel Café pop-up in East Quogue, Frankel’s bringing her creations to the masses.

“I wanted to launch the bagels that went viral on social media,” she told Page Six Style, saying she thinks she and her team “overshot the mark” with the the temporary storefront — which now also includes chicken salad, “lighter” cheesecakes and lattes made with Cumulus coffee.

Frankel greeted fans at the well-attended opening on Thursday. Kyle Gardner

The café offerings have fun names, from “Nepo Baby” to “You’re so Jelly.” Kyle Gardner

But her “supermodel” branding goes well beyond baked goods and beverages, with Frankel telling us the “tongue-in-cheek” moniker is more like a state of mind.

“It’s just feeling good about yourself, being confident and knowing that confidence is so much more valuable and beautiful than the way you look,” explained Frankel, who said she’s observed that same philosophy backstage at Miami Swim Week and Paris Fashion Week.

But you needn’t be booking catwalk gigs to treat yourself like a top model. Below, Frankel shares some of her “supermodel staples,” from firming body cream to the Amazon heels she’s been wearing on repeat.

Eqaudes High-Heel Mules

Equades

“Everyone is saying that they are obsessed with them or that they tried to get them. I wore them last night when I surprised everyone at the café.”

Beekman 1802 MilkRx Crepe Smoothing Body Cream

Beekman 1802

“Since [I started working on] the café, I haven’t walked this summer. And I looked at my legs and I’m like, ‘Oh, my legs are cottage cheese.’ The Beekman 1802 firming cream is excellent; it feels very luxurious and creamy.”

CeraVe Hydrating Cream-to-Foam Cleanser

CeraVe

“I’m all about cream to foam. I’m wearing a lot of makeup this week, which is unusual, so it’s getting the makeup off.”

DpHue Camo+ Tinted Dry Shampoo

dpHue

“It’s like a camouflage stick for your hair. That’s a big one for me.”

Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.