Last night, I got the worst sleep in as long as I can remember. The yawns are abundant, the dark circles are ever-present, and my eyes feel heavy and exhausted.

I’m a big fan of undereye products that rejuvenate the skin and awaken tired eyes. I just found out GoPure’s viral Instant Lift Eye Gel is now available in nearly 2,000 Target doors nationwide. After I get in a much needed nap, I will be racing to my nearest Target for a more permanent solution to sleepy eyes.

GoPure Instant Eye Lift Gel

GoPure

The brand’s eye gel has generated quite the buzz online, with over 20,000 creator videos and millions of views across TikTok and Instagram. It is GoPure’s biggest launch to date — and we can see why.

The eye gel is made with MaxLift3 Biotech sourced from thermal waters in Mallorca, Spain. The unique formulation visibly improves fine lines while tightening and brightening puffy skin and bags. The addition of chestnut extract further smooths overall texture.

No need to wait a week or more to reap the benefits — enjoy visible results in just five minutes. In fact, in a clinical study of 31 people, after five minutes, 100% showed improvement in the appearance of fine lines. Additionally, 97% showed improvement in forehead lines, and 94% showed improvement in crow’s feet. The results were palpable, as 100% of the subjects said their under eyes looked less tired.

I love how well this product layers under makeup, sans any white cast, so that I can complete the look before stepping out the door in the morning. The product is also safe to use, as it’s fragrance-free and ophthalmologist tested.

I’m very picky about what products I put on my skin because I’m worried about breaking out. GoPure makes me more comfortable, considering their items are all clean, dermatologist-reviewed formulas. Plus, each item undergoes a full year of testing and clinical studies before it hits shelves.

Now, excuse me while I go catch 40 winks. I’ve got a local Target to visit the second I wake up to pick up the GoPure Instant Lift Eye Gel.

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This article was written by Carrie Berk, Commerce Reporter for the New York Post. Carrie specializes in New York City-ready fashion finds for every style, age and budget. Combing the internet’s sale sections, brand collaborations, seasonal trends, timeless staples and lookalike styles, she makes recommendations that stand the test of time in your wardrobe – without breaking the bank. Before joining The Post full time in 2026, her work appeared in HuffPost, Women’s Health, Newsweek and more.