The polarizing consultancy that will help shape the 2026 USMNT

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 Kirby Lee-USA TODAY Sports

In the coming months, U.S. Soccer will work with Sportsology to hire a new sporting director and identify USMNT coaching candidates. (Kirby Lee-USA TODAY Sports)

The consultancy now tasked with shaping the future of U.S. Soccer is the brainchild of a curious Briton.

Even before he churned through coaches as a top executive at Chelsea, around the time he befriended Big Sam Allardyce, Mike Forde developed a fascination with North American sports.

He was the performance dire...

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