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The newest member of the Philadelphia 76ers, LeBron James, is hitting the links and he’s taking fans on his golf journey.

James announced the launch of his YouTube channel, which centers around golf. The 41-year-old and his crew will play rounds at some of the greatest courses in the world, dine at local restaurants and more throughout each episode.

LeBron James speaks onstage during The Shop Live panel at Fanatics Fest NYC 2026 at Jacob Javits Center on July 17, 2026.LeBron James announced he would be signing with the 76ers near the end of July. Getty Images for Fanatics

The first of which is an hour and a half long. It centers around his European golf trip with teammates from the 2016 Cleveland Cavaliers to celebrate the 10-year anniversary of their NBA championship. The former teammates played at Castle Stuart Golf Links at Cabot Highlands.

James shared the news on social media.

You all loved the 2016 reunion trip so much I thought I'd give ya'll a little more. 🫡🤣 Welcome to my YouTube channel! My life on and around the course. Let’s go!!! 👑⛳️🏌🏾https://t.co/JKA9egPBEi

— LeBron James (@KingJames) August 15, 2026

“You all loved the 2016 reunion trip so much I thought I’d give ya’ll a little more. Welcome to my YouTube channel! My life on and around the course. Let’s go!!!” James wrote in a post on X.

James’ reunion with his Cavaliers teammates was at the forefront of the NBA summer, given the four-time NBA champion’s impending free agency decision. Soon after the trip, the veteran informed the Los Angeles Lakers he would not be returning for the upcoming season, officially ending his eight-year tenure with the organization.

James leaving the Lakers kickstarted the month-long free agency sweepstakes, which included the Philadelphia 76ers, Golden State Warriors, Minnesota Timberwolves, Miami Heat and Cavaliers.

LeBron JamesHalf of the first episode of LeBron James’ new golf YouTube channel centers around a European golf trip.

On July 24, James announced he would be signing with the 76ers. It is the next and likely final chapter in his days as a professional basketball player.

Beyond basketball, James has taken an interest in golf and it appears the new hobby has spurned a new business venture for the NBA’s all-time leading scorer.

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