The Madrid Audiovisual Cluster (MAC), an economic interest group comprising close to 100 Madrid-based companies, has put together a two-day industry networking and peer-learning program at the Iberseries & Platino confab, taking place over Sept. 29 – Oct. 2 in the Spanish capital.

AI takes center stage again but the program will attempt to delve deeper into the hot-button topic this year, presenting eight industry case studies examining innovation across the audiovisual value chain.

“While AI is a common thread running through the projects, the session takes a broader view of innovation, covering new business models, emerging technologies and evolving production and creative workflows,” said Teresa Azcona, managing director of the Madrid Audiovisual Cluster.

“Together, they show how innovation is transforming the industry and opening up new opportunities across the value chain.”

But as Iberseries & Platino Industria co-Director Samuel Castro pointed out: “The ability to create stories should always be based on a fully human, author-driven concept and development. AI should be used as a tool, not as an end in itself.”

Under the banner Innovation ‘Case Studies in the Audiovisual Industry: New Business Models, AI and Emerging Technologies,’ the eight case studies will illustrate how companies are applying technology to address practical challenges across the industry. Running from 12:00 noon to 2:00 p.m. on Sept. 29, the workshop will feature eight case-study presentations, with approximately 12 minutes allocated to each.

The next day, Sept. 30, takes in a conversation between producer Rosa Bosch and Tanja Meissner, Director of Berlinale Pro, which encompasses major industry platforms including the European Film Market, Co-Production Market, Berlinale Talents and World Cinema Fund.

Case Studies:

1. PLIA: Applying PLIA Technology to Script Breakdown, Pre-Production Planning and Production Tracking on “Playback”

PLIA, an AI-powered production platform for film and audiovisual projects, has developed an integrated production-management solution designed to bring the information generated across the creative and production process into a single platform.

The company will present its application on the feature film “Playback,” covering script breakdown, pre-production planning and production tracking. The platform brings together scripts, notes, budgets, location photography and production breakdowns, with the aim of streamlining information management across the production workflow.

Presenting: Jose Velasco — CEO, PLIA

2. TBS (Telefónica Broadcast Services) Tech Brand Stories: From the Physical Studio to the Virtual Production Environment: Virtual Production, AR, Motion Graphics and AI

TBS – Tech Brand Stories, formerly Telefónica Broadcast Services, is the Telefónica Group’s creative production company and audiovisual agency. The company operates across live production, broadcast services, branded content and entertainment, combining creative and technical capabilities. Its team of more than 450 professionals works across major sporting and live events as well as non-fiction, entertainment, documentary and current-affairs programming.

The case study will examine the convergence of virtual production, augmented reality, motion graphics and AI, and how these technologies are being integrated into contemporary production environments.

Alberto Gonzalo — Graphics Supervisor
Luis Miguel Boedo — Technical Coordinator

3. Hark Media – Go Global: When AI Learns to Move Us: Hybrid Dubbing for Global Distribution

Go Global specializes in localization for the entertainment industry, providing translation, subtitling, dubbing and voice-over services to streaming platforms and production companies.

The company will look at the emerging role of AI in dubbing and how hybrid workflows combining technology and human expertise could support the localization of content for international markets.

Paula Ferrari — Founder & CEO

4. Xpost Studios – Secuoya Content Group: Innovation in VFX and Post-Production Workflows

Xpost Studios, part of Secuoya Content Group, is a Madrid-based post-production and VFX facility operating from Madrid Content City. Its infrastructure includes facilities for editing, color grading, sound post-production, VFX and digital workflows.

The session will focus on the application of new technologies to VFX and post-production workflows, examining how innovation is changing the way content is processed and delivered.

Marcos Requena — Post-Production Manager

5. Story Pitcher: Connecting Audiovisual Creators and Producers Through a Digital Platform

Story Pitcher has developed a digital platform designed to connect screenwriters, directors and other audiovisual creators with production companies and content platforms.

Its model combines AI-powered matching with legal-protection tools, with the aim of facilitating more direct connections between creative talent and industry decision-makers.

Frank Belyeu — CEO, Story Pitcher

6. Mercedes Santalla: From Talent to Market: Strategy and Business for Creative and Technology Projects

Creative strategist and talent manager Mercedes Santalla works with projects and talent operating at the intersection of creative practice and technology. Her session will examine the commercial and strategic considerations involved in taking creative and technology-led projects from development to market, alongside the evolving relationship between talent, technology and business.

Mercedes Santalla — Creative Strategist & Talent Manager

7. Scoutters – Scout & Film: A Digital Platform for Location Scouting and Production

Scoutters is a digital location-search and management platform developed by Spanish company Scout & Film. Built on Scout & Film’s experience managing locations for film and advertising productions, the platform connects location scouts, agencies, production companies and film commissions with locations suited to their production requirements.

The case study will explore how digital tools are changing the traditionally location-based process of sourcing, managing and presenting filming locations.

Rubén Souto — Co-Founder, Scout & Film
Jose Díaz — Co-Founder, Scout & Film

8. HaMo – Paramotion Films: HaMo Real-Time Animation System: Digital Puppetry and Next Lab R&D

Developed by Paramotion Films through the Next Lab Generation R&D initiative, HaMo is a real-time motion-capture system designed for 3D animation and digital puppetry.

The system uses inertial sensors to capture an operator’s physical movements and Unreal Engine to transfer them in real time to a CGI character. The technology enables virtual characters to perform live alongside human presenters and audiences, with potential applications across studios, live events and social media.

This case study will look at the development and practical application of the system as an example of R&D moving from prototype to production technology.

Jose Luis Farias — CEO, HaMo
Alfonso Fulgencio — CTO, HaMo