Wrestling legend Ric Flair is suing a digital ‘influencers” talent agency he claims hoodwinked him out of his image and likeness.

FAM Networks promised the 16-time world champion a six-figure monthly revenue that he alleges was not delivered, according to a $10 million lawsuit obtained by The Independent on Tuesday.

 “What FAM did was simple: it waited until he needed help managing the digital legacy of everything he had built, presented him with a document he was not equipped to understand, told him he had lawyers when he did not, gave him fourteen minutes to read it, and walked away with a perpetual license to his identity,” Flair’s complaint said.

Ric Flair in 2023 Getty Images

FAM is a “cutting-edge talent-first management agency and media company representing some of the most unique and impactful influencers around the world”, according to the company’s website. 

The 77-year-old Flair, whose real name is Richard Fliehr, signed in December 2025 with the New York and Los Angeles-based company, which promotes and finds corporate deals for its online influencers.

The two-time WWE Hall of Famer claimed to The Independent by phone that he lost around $250,000 in revenue so far and he wants to “bury” the people at FAM. The “Nature Boy” said he trusted the wrong people in the deal with a company he alleges “overpromised and underdelivered” for him. 

“I spent more than forty years building the name Ric Flair, with my body, my blood, and everything I had,” said Flair, who last wrestled in 2022. “For decades, to be the man, you had to beat the man. FAM hasn’t beaten me.”

The suit alleges FAM was only after the rights to Flair’s one-of-a-kind NIL in the world of pop culture and that it took control of his social media accounts, re-categorizing them to profit from them while making them much harder to recover. 

Ric Flair and Charlotte Flair visit on set of the TNF on Prime pregame show before the 49ers 26-23 overtime win over the Rams at SoFi Stadium on Oct. 2, 2025. Getty Images

FAM, according to the complaint, offered Flair speaking engagements and appearances, with 90 percent of the proceeds going to the former WWE and WCW star and FAM pledged 50 percent to Flair for “collaborative projects,” and 10 percent for “passive content,” and to get his “hacked, demonetized” Facebook page up and running to the benefit of six figures monthly.

The Post’s request for comment from FAM, via emails to this publicly listed address, was not immediately returned late Tuesday night, nor did they respond to The Independent at the time of publication. 

Flair, who has been dealing with some health challenges recently, claims in the suit that it only “the beginning.”