From a park to a horseshoe stadium to a bowl configuration to the “Granddaddy of Them All,” the Rose Bowl has evolved for more than a century.

The newest iteration includes a swanky field-level club that’s both a nod to the stadium’s storied past and modern indulgence.

The $30-million Field Club was unveiled Thursday evening at a ribbon-cutting ceremony at the Rose Bowl, two days before it will officially open for UCLA’s home opener against San Diego State.

Dignitaries and their guests mingle inside the new Field Club at the Rose Bowl after a ribbon-cutting ceremony on Thursday. Ben Bolch/California Post

“This is not just an architectural gem,” Pasadena Mayor Victor Gordo said of the stadium during the ceremony, “it’s the very heart and soul of this city and its economic future.”

From the dimly lit entrance that’s supposed to evoke a speakeasy to the horseshoe-shaped bar to a state-of-the-art video board that UCLA players will run past on their way from the locker room to the field, the just-completed club will be a new hot gathering spot before, during and after games.

Access will be limited to those who purchase 1,000 premium seats surrounding the club in the south end zone.

New UCLA AD Tim Harris, noting that as a Lakers executive he had spent the last few decades around two of the most iconic arenas in sports in the Forum and Cryto.com Arena, said he “pinched myself” that he now got to be associated with the most iconic college football stadium in the country.

The Field Club could better position the Bruins to rake in more revenue under Harris since the school gets to keep the money generated by sales of its premium seats.

Harris said his alma mater was also positioned to play “big-time football” under new coach Bob Chesney. 

“This is the perfect time for me to return to the place that I have so much connection with,” Harris said, “because we have, in coach Chesney, a generational coach. Coach Chesney represents what big-time football looks like.”

Having already purchased 300 tickets to give to fans for UCLA’s home opener, Harris offered everyone in attendance Thursday 

“We need support,” Harris said, “because support is what big-time football looks like.”

The new Field Club inside the Rose Bowl features a dimly lit entrance that’s designed to evoke a speakeasy. Ben Bolch/California Post