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Sahara Ray’s mom, Gretchen Gia Bach, wore her late daughter’s clothing in her first social media tribute honoring the model.

Bach posted an Instagram Story photo of herself Wednesday “laying on top of an Airbnb bed somewhere in LA at 1 a.m. wearing” Ray’s jeans.

“Sobbing as I read and repost the love letters and tributes to my firstborn daughter,” she told her followers.

Sahara Ray’s mom, Gretchen Gia Bach (pictured above in November 2025), honored the late model via Instagram on Wednesday. sahara_ray/Instagram
She posted a photo of herself wearing Ray’s clothing. gretchen_gia_bach/Instagram

After a slew of reposts honoring the model, who died over the weekend at 34 of a reported fentanyl overdose, Bach shared a sweet shot of Ray’s daughter, Snow, in a pair of sunglasses.

Ray, notably, gave birth to the little one in January, five months after announcing her pregnancy news.

At the time, Bach gushed via Instagram, “Baby was born without complications and has an amazing temperament. I feel so honored to have been invited to be at the birth and to watch Sahara become a mother.”

Bach (pictured above in November 2025) told her Instagram followers she was “sobbing” over touching social media posts honoring her late child. sahara_ray/Instagram
She previously told the Daily Mail that Ray (pictured above in June 2023) “was an incredibly passionate and kind young woman who loved her family, fashion, her daughter Snow, and surfing.” gretchen_gia_bach/Instagram

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Bach mentioned Ray’s bond with the 9-month-old in her first comments on the Sahara Ray Swim creator’s passing.

“Sahara was an incredibly passionate and kind young woman who loved her family, fashion, her daughter Snow, and surfing,” she told the Daily Mail on Monday.

“We’re feeling the love that is pouring in from her cherished friends, fans and the many communities that she was part of around the world,” Bach continued.

Ray (pictured above in August 2021) died on Sunday after a reported fentanyl overdose. Instagram/sahara_ray
She is survived by 9-month-old daughter Snow (pictured above in April). sahara_ray/instagram

Page Six hears Ray was “struggling with her mental health in recent years” before allegedly overdosing on Friday and taken off of life support in a Los Angeles hospital two days later.

Ray’s close friend Jessica Serfaty told us she and Bach “came together on several occasions to figure out how best to support Sahara.”

Calling Bach an “earth angel,” the “Days of Our Lives” alum explained, “We gathered the people closest to her, trying to create a circle of love, stability, and support around her when we felt she needed it most.”

However, Serfaty noted there wasn’t an “easy answer” to “make everything better” for Ray.

Ray (pictured above in January 2024) was “struggling with her mental health” in her final years, a close friend told Page Six. sahara_ray/instagram
Bach, according to Ray’s pal, was an “earth angel” who tried to get her daughter (pictured above in November 2025) the help she needed. sahara_ray/Instagram

She mourned her pal as someone full of “mischief, tenderness and magic,” with Ray’s sister Ruby Ray similarly writing via Instagram on Tuesday that her sibling was “vivacious, intelligent, hilarious, kind, empathetic and breathtakingly beautiful.”

Ruby wrote that mourning Sahara, who made headlines in 2016 for dating Justin Bieber, was “the “most excruciating, all-consuming pain.”

While Sahara’s dad, surfing legend Tony Ray, has yet to comment on his eldest child’s death, he did repost throwback photos on his Story on Wednesday.

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