Super Bowl 2025: Chiefs will be able to use 'three-peat' language after NFL reportedly strikes deal with Pat Riley


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If the Kansas City Chiefs beat the Philadelphia Eagles on Sunday and win an unprecedented third straight Super Bowl, they can reportedly now use "three-peat" language to celebrate it.

Miami Heat team president and legendary NBA coach Pat Riley has owned the trademark to "three-peat" and various other versions of it since 1988, when his then-Los Angeles Lakers had won two NBA titles in a row. Front Office Sports reported Tuesday that the NFL has struck a deal with Riley to be able to license the phrasing should the Chiefs win on Sunday.

Pat Riley successfully trademarked the phrase “three-peat” when he and the Lakers were trying to win their third-straight NBA title in 1989.

The NFL has j...

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