Sydney Sweeney left little to the imagination.

The heartthrob and “Euphoria” star was looking to get everyone excited for the NFL season when she posed in her birthday suit with a variety of props that cover just enough to be legally distributed on airwaves. 

“Think you know sports?” Sweeney said in the ad for Novig, a prediction market company also partnered with the New York Mets. “Prove it.”

The camera then pans out to show that Sweeney appears to be fully nude, with only two footballs covering her chest.

“Novig is just sports,” Sweeney says.

Among the riskiest shots, Sweeney sits atop a basketball hoop with a basketball on her finger tips and her hair falling over her breasts. 

“You can trade this sport,” Sweeney says. 

“This sport too,” she says while wearing soccer gear and a soccer ball held up by her feet.  

She then lies on a felt billiards table and quips: “You can’t trade this. I just look good here.”

Sweeney is no stranger to controversial ads; she’s previously sold soap for Dr. Sasquatch, where the soap was infused with her bathwater. 

She also claimed to have “great jeans” for American Eagle, which sparked loads of debate among cancel culture skeptics. 

The ad comes as rival prediction market company Polymarket launched an ad featuring LeBron James and Eli Manning.

Catch up on The Post’s NFL betting previews and predictions for the 2026 season

• The Post’s NFL betting roundtable
• How should you bet on the Giants?
• Which team should back to win the Super Bowl?
• Which Jets star should you bet on this season?
• NFL MVP predictions, odds: Can Matthew Stafford repeat?

Kalshi is another company that hasn’t been afraid to spend serious money on advertising. 

These prediction markets have been in direct competition with traditional sportsbooks that offer against-the-house wagering, rather than an exchange model where you bet against each other.

Why Trust New York Post Betting

Erich Richter is a brazilian jiu-jitsu blue belt but he has a black belt in MMA betting. During the football season he’s showcased massive profits at The Post in the player prop market the last two seasons. While constantly betting long shots, his return on investment is 30.15 percent since 2022.