Western Texas and eastern New Mexico have been warned to expect up to eight inches of snow on Thursday and Friday, risking disruption for those traveling over the Thanksgiving holiday.
Blizzard and winter storm warnings are in place for a number of Texas counties, with harsh wintery conditions likely to extend into Saturday.
On its website the Weather Prediction Center, run by the federal National Weather Service (NWS), says: "Moderate to heavy snowfall will impact portions of eastern New Mexico and western Texas tonight as cold air filters into the area on the backside of the upper low bringing heavy rainfall to the Lower Mississippi Valley.
"Anywhere between 4-8 inches of snow is likely for parts of the aforementioned area tonight through Friday. Snowfall and gusty winds may cause hazardous travel conditions. Winter storm watches and high wind warnings are in effect for parts of eastern New Mexico and western Texas."
An NWS blizzard warning is in place for Guadalupe County and the Delaware Mountains in Texas, lasting until 12:00 p.m. Saturday CST.
During the same period a winter storm warning is in force for Davis Mountains, Davis Mountains foothills, Andrews County, eastern Culberson County, Gaines County and the Guadalupe Mountains above 7000 feet.
A winter storm warning applied to Bailey, Castro, Cochran, Hockley, Lamb, Parmer, Terry and Yoakum counties until midday on Saturday.
According to AccuWeather, disruption and slippery driving conditions should be expected along interstates 10, 20 and 40.
A number of meteorologists took to Twitter to urge the public to be vigilant.
Ricky Cody, from Spectrum News 1 Texas, tweeted: "Potentially significant snow for the Texas Panhandle this weekend. Travel on I-27 and I-40 could be dangerous as people return home from the holiday."
For southeastern Texas, Patrick Vaughn, chief meteorologist at local network KBMT 12, said: "SE Texas is under a Marginal Risk for severe weather Thursday with a 5% chance for wind damage and a 2% risk of an isolated tornado."
Speaking to Newsweek, Joe Lundberg, senior meteorologist at AccuWeather, said the expected level of snowfall is "unusual" by Texas standards.
He added: "They do get these storms, but they don't get them often.
"It could be a couple of days before everything is completely cleared off."
This appears to be a reference to Cruz going to Cancun, Mexico, on a family trip during a storm in February 2021, which left millions without power. Cruz later admitted this had been a "mistake."
Across the United States, around 55 million people are expected to travel 50 miles or more for the Thanksgiving holiday.