The Beatles rights-holding company Apple Corps has come together with Universal Music Group to ink a wide-ranging licensing and merch deal for all things related to the fab four.

It will include physical and digital merchandise, licensing, and e-commerce. “The Beatles embody music’s power to change the world, and that influence makes them one of the most iconic and enduring cultural brands of all time,” said Lucian Grainge, chairman and CEO of Universal Music Group. We’re grateful for Apple Corps’ trust as we deepen our global partnership, while protecting and growing The Beatles’ legacy through authentic fan experiences worthy of their artistry. As a lifelong Beatles fan, building on the relationships forged over the past 14 years is one of the great highlights of my career.”

The worldwide exclusive pact comes ahead of the highly-anticipated quartet of Sam Mendes biopics about the group, in which Paul Mescal will play Paul McCartney, Harris Dickinson portrays John Lennon, Joseph Quinn stars George Harrison, and Barry Keoghan is Ringo Starr. Titled “The Beatles – A Four Film Cinematic Event,” the four-movie project is currently in production and set to be released in 2028.

Apple Corps – unrelated to the Steve Jobs-founded tech company – was formed in 1968 to oversee The Beatles’ creative and business interests. The entity has embarked on a vigorous program of experiences and other projects to introduce the legendary band to a new generation of fans. Chief among them is an upcoming immersive experience in London, due to launch in 2027, which will feature seven floors of archival material as well as a store selling merchandise and a recreation of the studio where “Let it Be” was recorded. The building, on 3 Savile Row, is where the group played an unforgettable rooftop concert and fans will have an opportunity to relive the experience on the spot it took place.

“We are delighted to partner with UMG on a new global merchandising deal,” said Tom Greene, CEO of Apple Corps. “There has never been a more exciting time to work on The Beatles as we look ahead to the 3 Saville Row fan experience in 2027, and our biopic movies in 2028. The Beatles’ message has never been more relevant or needed in the world today, and we look forward to delighting millions of fans with everything we have planned.”